I finally did it. I finished thought leadership piece I alluded to last week.
This one is important to me because it sets the table for our inevitable march towards Agentic AI.
I’m not sure you understand just how close to agentic AI we are, but I know you’re aching for it.
With agentic AI, your detailed prompt to an LLM becomes more like assigning a task to an assistant:
“Book me a flight to London for the conference.”
“Schedule a dinner for our business partners and me to discuss this week’s revenue.”
“Check my schedule and tell me if I can surprise my daughter and pick her up from school.” (The AI handles the logistics so you can focus on the look on her face when she sees you.)
Right now, all AI does is speed up search and discovery. But soon, we won’t need to be involved in those steps at all.
AI agents will handle those little, in-between tasks we usually handle ourselves.
We’ll get to think about something, prompt the AI, and it will execute our thoughts.
Soon, the internet will be built for AI and by AI. We’ll simply reap the benefits and manage the output instead of doing the actual work.
But we’ll still make the decisions.
We remain the users who decide if we’re satisfied with a service or product that the AI chose for us, and we'll tell it whether or not to use that brand again.
The full article drops tomorrow, Wednesday. But you can access it early, here.
It covers how to ensure your brand is the one the agents recommend when these tasks are assigned.
If you’re curious about how our consulting services can help your brand survive this transition to agentic search, click here to book a strategic consult.
Let’s ensure your signals are ready.
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If you want to understand where your brand actually stands in AI Search, my audits break this down with complete clarity: structure, signals, and opportunities.
More on that in future issues.